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Denise Laframboise Coaching

Coaching with Denise Laframboise

Clarity. Accountability. Growth.

Coaching with Denise Laframboise isn’t about motivational pep talks or theory. It’s about structure, systems, and results.

 

Every session is designed to help mortgage professionals build stronger businesses with less chaos and more confidence.

What Coaching Looks Like

1. Strategic Clarity

We start by identifying what’s working, what’s missing, and what’s next.


Denise helps you see your business through a new lens — one focused on revenue, efficiency, and sustainability.

2. Systems that Scale

You’ll get the frameworks, templates, and workflows that simplify operations, marketing, and client management.


No generic advice — just real tools built from years of hands-on brokerage experience.

3. Accountability That Works

Growth doesn’t happen in a vacuum. Denise provides consistent check-ins, action plans, and honest feedback so you can stay focused and hit your goals.

Who Coaching Is For

New Agents

Who want structure and faster traction.

Mid-Level Producers

Ready to systemize and scale.

Leaders & Teams

Needing stronger operational frameworks.

Agents Craving Direction

Those who want to stop reacting and start leading with intention.

Coaching & Programs Available

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Leveling Up Your Mortgage Efficency

6 session small group training to streamline your customer journey through improvement of communication, integrating automation & adding AI tools to help you and your team better serve your clients.

From Broker to Business Owner

6 week small group training to create an instrastructre blueprint for your business.  We work through mindset, hiring, finance, operations & leadership tools & excercises so you leave with a customized framework for your businesses future.

Denise Laframboise Mortgage Broker
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Custom Build AI Marketing Assistant

Have you ever dreamed of having a customized AI assistant that is trained on your voice, every detail of your ideal clients & world-class copywriting, hooks, calls to action, sales pages that convert, and more. AI Architects Cheryl Sanguinetti & Denise Laframboise offer a service to build this incredible sales  tool for you that will completely transform how you market. 

Business-for-Self (BFS) Bootcamp

For agents ready to master self-employed client files and build expertise in alternative and private lending.


Denise’s BFS Bootcamp teaches you how to confidently structure, present, and close Business-for-Self deals that most brokers shy away from.

Business For Self Mortgage Bootcamp
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What You’ll Gain

  • A clear, measurable business plan

  • Repeatable systems for marketing, client flow, and lead conversion

  • Accountability that drives consistent growth

  • A coach who understands both the numbers and the people behind them

  • Access to advanced programs like the BFS Bootcamp to level up your expertise

“Denise helped me see exactly where I was wasting time and energy — and gave me the systems to fix it.”

— Mortgage Agent, Ontario

“She’s honest, strategic, and incredibly effective. My volume and confidence have both grown since working with her.”

— Team Leader, GTA

What Clients Say

Ready to Grow with the Right Guidance?

If you’re ready to stop doing it all alone — and start growing with structure, strategy, and accountability — coaching with Denise is your next step.

Denise Laframboise Mortgage Broker
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